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PEMT Case Study - Advanced Language Translation

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The most active advocates of machine translation today are Fortune 100 companies especially in the IT industry and the translation agencies that serve them.  The large IT companies have used MT more widely than any other group. However, MT can also be used by smaller LSPs outside of this sphere, especially when they collaborate with experts. This is an example of one such case study which provides many specifics that might be illustrative and educational for others. Advanced Language Translation ( www.advancedlanguage.com ) is a Rochester, NY based Language Service Provider (LSP) which has skillfully incorporated MT (machine translation) into its production process, after years of resisting the technology. CEO Scott Bass admits that this anti-MT stance caused them to miss out on some larger projects, as customers increasingly looked for service providers with a coherent automation strategy. Customers were looking for a partner who understood how to deploy machine translation ...