Highlights from ELIA Munich ND - Translation Pricing & PEMT Process Management
My view of a conference is usually determined by the quality of the sessions related to MT and translation automation, or sometimes other sessions that may trigger new thoughts on innovation and business process evolution. The ELIA conferences I have attended, stand out for me because I think they have better content in general than most, and one actually learns new things. To me it is clear that business translation is evolving beyond a focus on software and documentation localization (“the SDL mindset”) and I look for content that recognizes and addresses these emerging issues and market imperatives. One of the most interesting sessions and perhaps the only one by a translation buyer was entitled “ How Cloud TMSs are Changing the Relationship Between a Translation Buyer and LSPs ” by Elina Lagoudaki of Turner Broadcasting. She described how cloud-based technology is used to manage a growing stream of digital media localization projects. Turner is a good example of a translation cus