What's Cooking? Fundamental Questions about Blockchain in the Translation Industry
This is a guest post by Luigi on his further thoughts on blockchain in the localization industry. He asks some fundamental questions that should provide readers a good reality check on blockchain stuff you might see at a conference or read in an industry journal. He also points to almost new technology that might really matter for this industry NOW, i.e. interactive virtual assistants (IVAs). The momentum on this is building as we speak, and for the most part, the industry is being swept aside from any relevance with it, as so few are even barely aware of it. This is a new and better way to serve digital customers, a way to improve the overall digital experience, a way to more efficiently serve the right content to the right customer at the right time. This is where CX meets DX and where competitive advantage can be built for digital transformation strategies. But everywhere I turn, I see naysayers. Localization people tend to look for volume and efficiency, and very few look for value...