The Global eCommerce Opportunity Enabled by MT
This is a slightly updated post that has been already published on the SDL site . The holiday season around the world today is often characterized by special holiday shopping events like Black Friday and Cyber Monday. These special promotional events generate peak shopping activity and are now increasingly becoming global events. They are also increasingly becoming a digital and online commerce phenomenon. This is especially true in the B2C markets but is also now often true in the B2B markets. The numbers are in, and the most recent data is quite telling. The biggest U.S. retail shopping holiday of the year – from Thanksgiving Day to Black Friday to Cyber Monday, plus Small Business Saturday and Super Sunday – generated $24.2 billion in online revenues . And that figure is far below Alibaba’s 11.11 Global Shopping Festival, which in 2018 reached $30.8 billion – in just 24 hours. When we look at the penetration of eCommerce in the U.S. retail market, we see that, as disruptive as it ha