TechGist05

  This is a guest post by Romina Kohei . She is the co-founder of GliderPath, a SaaS product that helps translation companies owners run and grow their business, and of GliderPath Academy, an online learning platform for translation & localization professionals. She is the founder of Cool Project Management, a website where I aim to give information to help people get started in project management, excel in leadership and venture into entrepreneurship.   Romina is originally from Rosario, Argentina and has lived in Czech Republic for the past six years. Romina has more than 10 years of experience in the translation and localization industry, having worked in various project management and sales positions prior to starting her own endeavor with GliderPath. All opinions and statements are hers and I have not edited or changed them in any way. Her Twitter handle is @ GliderPath ---------------------------------------------------------------------------------------...

My view of a conference is usually determined by the quality of the sessions related to MT and translation automation, or sometimes other sessions  that may trigger new thoughts on innovation and business process evolution. The ELIA conferences I have attended, stand out for me because I think they have better content in general than most, and one actually learns new things. To me it is clear that business translation is evolving beyond a focus on software and documentation localization (“the SDL mindset”) and I look for content that recognizes and addresses these emerging issues and market imperatives. One of the most interesting sessions and perhaps the only one by a translation buyer was entitled “ How Cloud TMSs are Changing the Relationship Between a Translation Buyer and LSPs ” by Elina Lagoudaki of Turner Broadcasting. She described how cloud-based technology is used to manage a growing stream of digital media localization projects. Turner is a good example of a translation...